Recently, I was watching American Psycho. There's a scene where a group of executives become completely obsessed with something as ordinary as a business card. The typography. The paper stock. The finish. Every tiny detail becomes a matter of status.
The business card scene — American Psycho (2000)
It's absurd, and that's exactly what makes it stick. But beneath the satire was a thought I couldn't shake: a card can only ever say who you were the day you printed it.
When was the last time someone handed you a business card you actually kept?
For decades, a business card was the bridge between a conversation and whatever came next. But today, that bridge feels outdated.
Almost everything that represents us is dynamic. Our work grows. Our interests shift. We keep changing.
A business card can't keep up with any of it. It captures a single moment, and starts going out of date the day it's printed.
Maybe that's why we rarely keep the cards we're handed anymore.
And yet, despite everything else changing, the way we introduce ourselves hasn't.
That led me to a simple thought: What if introductions evolved too?
So I looked for a better way to introduce myself. I couldn't find one.
I know how this sentence usually goes: "I looked for a solution, couldn't find one, so I built it." I'm aware. It just happens to be true here.
So I built ALIAS.
Not because I wanted to start a card company, but because I wanted something like this to exist, and it didn't.
ALIAS is a single card that lives in your wallet. Tap it against someone's phone, and it opens whatever you want them to see: your work, your links, whoever you are right now. No tap needed? They can scan the QR on the back instead.
You don't hand it over. You keep it. One ALIAS is enough to introduce yourself to everyone you'll ever meet, because it never goes out of date.
And this isn't just for founders or professionals with a portfolio to show off. It's for anyone who's ever wanted to be remembered by someone they just met: a student, an artist, a grandparent, a kid showing off their first project. Introducing yourself shouldn't come with a job title requirement.
ALIAS is about rethinking introductions. About making it effortless for two people to stay connected after they've met.
This is simply my first answer.
Welcome to ALIAS.
Orders for each batch close on the 20th of every month.